Every business owner sets business goals, whether they are financial or non-financial.
Have you ever wondered why you keep setting business goals but find it hard to achieve them?
You try to motivate yourself, review your goals daily, and repeat positive affirmations, yet still feel disappointed.
The issue is that setting OUTCOME goals alone will not get you results. You may be asking, “Androulla, what are outcome goals?”
Outcome goals give you a sense of direction and where you want to head. But these are only one of the types of business goals you need. The other 2 types of business goals I’m going to share with you are more controllable and action-oriented.
Typically, we set what we call “outcome” goals
Outcome goals are high-level and they focus on the desired end result. Examples:
– Sales for December to be $20,000
– Number of clients for December to be 10
– New clients from overseas each month to be 2
The following 2 types of business goals are actionable and controllable:
Performance goals are designed to align with your outcome goals. These goals identify specific standards and are the actions you need to take – the ‘DO.’ Examples:
– Make 100 sales calls a week and convert 2 a week
– Have 100 visitors to the website a week to book a call or get a quote.
Process goals are the ‘HOW‘, the strategy or technique used to perform the tasks.
Examples:
– Reply back to enquiries within 2 hours
– All sales calls to be made before 10am
– Leads to follow up in the future to be added to your database with a reminder
The chances of achieving your outcome goals increase when you have aligned performance and process goals that you monitor and assess.
If you want to learn more about setting the right types of business goals for your business, I’d love to hear from you – reach out and get in touch. Click here to book a 15-minute chat with me.
EmpowerBeyond – Business Performance Solutions, focusing on people, process, products, and services while improving productivity and cash flow.